Online Reputation Monitoring
Screening peoples’ social media activity for behavioural and reputational risks.
Online Reputation Monitoring
See it in Action
We can help you strengthen your existing risk management frameworks to avoid any regulatory
fines as well expensive lawsuits, and reputational damages.
How are we different?
Unrivalled Data Sources
Neotas Platform uses Natural Language Processing (NLP) to process thousands of social media posts per case and automatically categorise them into risks.
Analysing 3000+ tweets can be done in seconds.
We deliver clear and concise risk reports to you within 48 hours.
Accurate and Efficient Searches
Our searches highlight relevant media that’s associated with an individual or organisation.
Searches are delivered with zero false positives – meaning no time spent wasted reviewing irrelevant data.
Advanced insights, rapidly delivered
We deliver insights faster, from more sources than anyone else.
Receive relevant and concise reports on each subject.
Know that your decisions are supported by ‘evidence’ based reporting.
Ongoing Reputational Monitoring
Risk exposure is ‘fluid’ and needs to be monitored thoroughly and consistently.
Our Reputation Management Service helps reduce exposure by evaluating real-time online data.
Set up alerts and be well placed to reduce risks as they arise.
Combat Business Risk with Neotas Online Reputation Monitoring
We track and analyze your digital footprint, giving you real-time insights into how you’re perceived online. Stay ahead of the curve, manage your reputation, and make informed decisions that build trust and success.
Improve Efficiencies
Improve analyst efficiencies, including cost and time reduction of minimum 25% with zero false positives.
Reduce Blindspots
The FCA recommends open source Internet checks as best practice (FG 18/5). Manage and reduce risk by incorporating 100% of online sources into your processes.
Ongoing Monitoring
Manage risk with hyper accurate ongoing monitoring. We will monitor 100% of publicly available online data to help identify relevant risks.
Book A Demo
Case Studies
Our clients can choose to use our advanced technology to interrogate vast data sources using their own methodologies. Our team of in-house expert analysts can also produce reports for you.
What is Online Reputation Monitoring?
Online Reputation Monitoring refers to the practice of systematically tracking and assessing an individual’s or an entity’s online presence and the way they are perceived across various digital platforms. This involves keeping an eye on mentions, comments, reviews, and discussions about the individual, brand, product, or service on social media, websites, forums, blogs, news articles, and other online spaces.
The primary goal of online reputation monitoring is to gain insights into how an individual or entity is perceived by their audience, customers, clients, and the general public. This practice helps to identify positive sentiments, potential issues, and negative feedback that might be circulating online. By monitoring online conversations and feedback, individuals and businesses can respond appropriately, manage their reputation, and make informed decisions about how to engage with their audience.
Online reputation monitoring involves several key aspects:
Sentiment Analysis: This involves analyzing the sentiment expressed in online mentions, comments, and reviews. It helps determine whether the feedback is positive, negative, or neutral.
Tracking Mentions: Monitoring tools track mentions of a person, brand, product, or keyword across various online platforms. This ensures that nothing relevant goes unnoticed.
Review Management: Businesses often focus on monitoring and responding to customer reviews, both positive and negative, on platforms like Yelp, Google Reviews, and TripAdvisor.
Crisis Management: Monitoring enables rapid detection of negative viral content or PR crises, allowing for timely response and damage control.
Competitor Analysis: Monitoring tools can also provide insights into how competitors are perceived online, allowing businesses to adjust their strategies accordingly.
Influencer Insights: Monitoring can help identify influencers or key opinion leaders who are mentioning or engaging with the individual or brand.
Feedback Response: Engaging with online feedback—whether addressing concerns or expressing gratitude—demonstrates an active and attentive online presence.
Content Strategy: Monitoring feedback and discussions can inform content creation strategies, helping entities address common concerns or provide valuable insights.
Data-driven Decisions: The insights gathered through monitoring can inform decision-making processes, from product improvements to marketing strategies.
Online reputation monitoring is particularly important because the internet allows information to spread rapidly, and opinions can have a lasting impact. A negative review or a misinterpreted comment can influence potential customers, business partners, employers, and more.
To effectively manage online reputation, various tools and services are available. These tools can automate the process of tracking and analyzing online mentions, making it easier to stay informed about the entity’s digital image. It’s important to note that online reputation monitoring should be conducted ethically, respecting individuals’ privacy rights and adhering to relevant data protection laws.
Online Reputation Monitoring
Unlock the power of your online presence with our Online Reputation Monitoring service. Stay in control of how you’re perceived online by tracking mentions, reviews, and discussions across digital platforms. Proactively manage your reputation, build trust, and make informed decisions with real-time insights.
